For Coca-Cola’s latest campaign, dubbed “Shake A Coke,” the brand highlights names printed on cans and bottles.

Coca-Cola has partnered with ad agencies in both Mexico (Anónimo) and Argentina (Geometry Global) to add braille to said cans and bottles, so that blind individuals can get in on the fun of getting Coke with their names on it.

Members of Los Murciélagos (The Bats), a blind soccer team in Argentina, recently received personalized bottles featuring each player’s name in braille.