Ubisoft offers up a first look at the upcoming Assassin’s Creed franchise, entitled Assassin’s Creed Syndicate.

In the debut trailer, and accompanying gameplay walkthrough, viewers get a look at the new in-game mechanics, while revealing the game’s latest plot.

In the game, you play as Jacob Frye, an assassin who must ascend the ranks if he wants to be crowned the head of London’s criminal underworld during the Industrial Revolution. While trying to establish Great Britain’s fiercest gang, Jacob will encounter rivals who will try to halt his quest to bring freedom to the oppressed masses.

Assassin’s Creed Syndicate drops October 23 for the PlayStation 4, Xbox One and PC. Pre-order yours at Amazon.