Has hip-hop become music’s most popular genre?
That’s debatable, but in the world of on-demand streaming, it beat out all other genres with 29% of all streams in 2014, reports BuzzFeed.
Behind hip-hop is rock (25%), pop (21%), EDM (7%), and country (6%).
Hip-hop is also the most streamed genre in the first quarter of 2015, as well.
According to BuzzFeed’s report, hip-hop had four of the five most streamed albums on Spotify in the last six months — including Drake’s If Youre Reading This Its Too Late, Kendrick Lamar’s To Pimp A Butterfly, J. Cole’s 2014 Forest Hills Drive and Big Sean’s Dark Sky Paradise.
There’s more data too. More than a third of the 14 albums that topped the Billboard 200 this year were hip-hop albums. The aforementioned projects are among them, as well as the soundtrack for Empire and Wale’s The Album About Nothing.
There’s a few facts that go into hip-hop being so popular. Age is one. A study by GMI Market Research, which was provided to BuzzFeed, found that the average age of users of major music platforms were: Spotify, 28; Pandora, 32; iTunes, 34; SiriusXM, 42; terrestrial radio, 43.
Also, hip-hop fans like to discuss music. Of a survey of over 2,500 music listeners, 27% of hip-hop fans strongly agreed with the statement: “I often discuss music with my friends,” compared to 28% of EDM fans, 21% of rock fans, and 17% of pop/top 40 fans.
Finally, hip-hop have a strong tradition in gifting free music, too. “It’s worth remembering that Drake’s If You’re Reading This It’s Too Late mixtape broke on-demand streaming records, only after being pulled from traditional mixtape destinations like SoundCloud and LiveMixtapes,” said the report.