Southern Cali-based footwear brand Sanuk launches a new campaign called “Always… Sanuk” via a new video, featuring several of their brand ambassadors. The clip features surfer/musician Donavon Frankenreiter, surfer Kiana Fores, photographer Steve Sherman, and others, who enjoys a summer day in the desert packed with fun activities like archery, swimming, and an evening party.

The campaign celebrats the human spirit through unadulterated freedom in self-expression showcasing examples of people being comfortable in their own skin.