Mobile Searches Surpasses Desktop On Google

By Staff  |  05/05/2015

Google Mobile Search

Google crossed a historic milestone, announcing Tuesday (May 5) that mobile searches have surpassed that of desktops.

The tech giant said more searches have come from smartphones and tablets in 10 countries, including the U.S. and Japan, than from laptops and desktop computers.

According to the Wall Street Journal, the trend is prompting big changes in Google's advertising arm, which places ads based on keywords typed into the search engine.

With smaller screens, comes less room for ads, and mobile users spend more time in specialized apps than in a Web browser. So, Google plans to to provide quicker answers to mobile-search queries.