Diddy, Cassie Get Steamy In “3AM By Sean John” Ad Spot

Diddy and Cassie

Diddy takes you behind closed doors for this steamy ad spot for his first new fragrance in six years, 3AM by Sean John.

Directed by Nabil Elderkin, the hip-hop mogul and his girlfriend Cassie Ventura show you what their lives are like at 3 a.m. “This is what 3AM looks like in Diddy’s world,” reads the video caption. In the provocative clip, the couple makes love, they fight, and make more love.

According to Page Six, the NSFW ad was too racy for Macy’s, so Diddy was told to re-edit several times to tone down the explicit scenes, which caused the ad to be delayed.

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