The NBA announced Monday (April 28) that Stance Socks will be the league’s official sock.
Terms were not disclosed, but Stance will give the NBA a guaranteed royalty, as is standard with licensing deals.
In the multiyear deal, which begins next season, Stance will make socks for all the league’s players in team colors. The socks will also be sold at retail.
“We’re just this little sock company that’s the first brand to have its logo on every player on the NBA court,” said Clarke Miyasaki, Stance executive vice president of business development. “I hope this gives us a big advantage at retail. All we do is socks, and we’re committed to making the best for the best players in the world.”