Just in time for Earth Day, Etnies celebrates a milestone: reaching one million trees planted, as part of its “Buy A Shoe, Plant a Tree” program.
To celebrate this achievement, the brand is announcing that “Every Shoe Plants a Tree” in 2015. Every time a pair of Etnies is purchased this year, a tree will be planted in the rain forest, representing that individual’s contribution and commitment to the planet.
The project initially started, in 2011, when Etnies owner/CEO Pierre-Andre Senizergues decided to invest in the future by planting a tree in the Costa Rican rain forest for every pair of the Jameson 2 Eco sneaker sold. The following year, the program expanded to Brazil and the next phase of planting will take place in Africa.
Thanks to the help of a partnership through Trees for the Future, the reforestation program has expanded to three continents in five years.
Click Here to find out more about the “Buy a Shoe, Plant a Tree” project.