Nicola Formichetti Kicks Off Pepsi Challenge With “Nicopanda” Can

Nicola Formichetti Kicks Off Pepsi Challenge With 'Nicopanda' Can

Nicola Formichetti kicks off the l2015 #PepsiChallenge with his unique “Nicopanda” twist on the iconic Pepsi design.

Through the newly launched initiative, consumers worldwide have the opportunity to re-envision the universally-recognized Pepsi packaging with their own designs and flair.

Until May 13 design submissions are accepted at PepsiChallenge.com, with the being selected by the panel of judges led by Nicola Formichetti.

The best design work will also get an internship at the PepsiCo Design & Innovation Center in New York City.

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