With major brands embracing new technology to stay ahead of the curve, it’s not surprising that American liqueur company Southern Comfort announces a new drone delivery program called SoCo 2Go.
The program was launched in 2011, with the brand’s research and development team spending the past four years planning and perfecting the delivery of their classic liqueurs via drones.
“Ever since M.W. Heron created Southern Comfort in 1874, we have been coming up with new ways for you, our favorite people, to enjoy the flavor of whiskey made comfortable,” the brand says of its new program.
Currently in beta, the program is available in select cities, with a nationwide roll out in the coming months. To be among the first to get SoCo delivered to your location, sign up online to see if it’s available in your area now.
Southern Comfort recently launched a new flavor this year, called Caramel Comfort. Now, might be a perfect time to try it for the first time.