Nike kicked off their second annual Air Max Day on Thursday (March 26) with its biggest launch yet.

Rumors began once Nike began teasing images of a large (digital) Nike shoebox in the heart of Los Angeles’ downtown Art’s District. The aptly named SNKRS Box was constructed to retail and celebrate the all new Air Max Zero QS ($150), a shoe that was never to be until now.

“In many ways, it was ahead of its time,” Tinker Hatfield says. “Not just in regards to its appearance, but also in terms of the construction it required. The technology and materials available to us at the time weren’t advanced enough to execute the original vision.”

The┬ámedia launch housed a live art installation by artist Tristan Eaton, Air Max sneaker cleaning services and an Air Max gallery, showcasing key models from the past 28 years.┬áReaders in Los Angeles can register for this weekend’s experience here.

SNKRS Box
735 East 3rd Street, Los Angeles, CA 90013

Photography: James Ng / BallerStatus.com