Reebok and Kendrick Lamar took to the streets of Hollywood on Tuesday night (March 25) for a CrossFit workout and run down Sunset Boulevard, culminated with a surprise performance by the Compton rap star.
The night, which celebrated the launch of the brand’s new ZPUMP trainer, proved to be a once in a lifetime affair, highlighted by a performance-turned-parade by K.Dot, who quickly shut down the busy Hollywood street.
Police were on hand by 9:00 PM, stopping traffic for the three-mile route, which saw Kendrick riding down the strip in a massive flatbed, which was converted into a stage, chased by hundreds of Reebok-adorned runners and curious pedestrians.
8462 Melrose Avenue, Los Angeles, CA 90069
Photos: Reebok and Karen Capalaran / BallerStatus.com