Back in 1984, when the great Michael Jordan was entering the league, he signed a deal with Nike that would eventually make signature sneakers some of the most sought-after ever.
However, Nike wasn’t his first choice. It was actually Adidas.
According to a report by the Wall Street Journal, many within the German brand wanted to sign MJ back then, but it’s executives voted against it. Why? Because they felt he was too short.
In the WSJ story, named “How Adidas Aims to Get Its Cool Back,” a former Adidas distributor claims execs wanted to sponsor centers, not guards.
“We kept saying, ‘No — no one can relate to those guys. Who can associate with a seven-foot-tall guy?’ ” said the unnamed source.
It was Adidas’ loss. Jordan went with Nike, eventually launched Jordan Brand, and is selling more sneakers today than any other current signature athletes.