Heritage American tennis brand K-Swiss has partnered with renowned producer Diplo for the launch of “The Board,” a program built to find the next generation of young entrepreneurs to led the brand back to prominence.
Diplo will serve as the Director of a 100-person board, comprised of creative and connected individuals, who will work on real tasks, in an attempt to turn K-Swiss back into the player in the fashion world.
Successful applicants to “The Board” will be invited to the program’s members-only website with a six-course curriculum, connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to the brand’s business.
Members will make real decisions on real projects for K-Swiss, including brand positioning, sneaker design, social media promotion and drafting a business plan.
“The Board” application period is now open online here. Entries close on April 30.