Kendrick Lamar - To Pimp A Butterfly

Following the early release of Kendrick Lamar’s anticipated, new album To Pimp a Butterfly on Monday (March 16), fans clamored to be some of the first to hear it… especially on Spotify.

According to the streaming service, the album was listened to more than 9.6 million times on its first day.

The number broke the record for most album streams in a single day worldwide.

Sales of the album on iTunes are currently unknown.