Sportswear giant Adidas announced this week that it will not be renewing its contract with the NBA, as its official uniform/apparel supplier.
The brand has been the apparel supplier for the league since 2006, as part of an 11-year deal worth an estimated $400 million. The contract expires at the end of the 2016-17 season.
But, after slipping from second to third in the U.S. athletic apparel category, Adidas has announced plans to instead shift focus to invest more heavily in signing players and releasing basketball product.
“We feel with a different investment strategy, we will be more successful,” an Adidas spokeswoman said. “We want to put a bigger focus on players in our shoes.”
With Adidas out, Nike and Under Armour are expected to battle it out for the contract.