Azealia Banks offers up an interactive video to her Broke With Expensive Taste cut, “Wallace.”
She partnered with Google Cloud for the webcam-driven film, which puts fans inside the video. Directed by Nick Ace and Rob Soucy, the black-and-white clip features Banks performing in some trippy effects that allow you to control Azealia’s movements and place yourself in the backdrop.
“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me,” said the Harlem rapper. “Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”
Watch the interactive clip for “Wallace” here.