New Coca-Cola branding

With global sales slumping, Coca-Cola has begun experimenting with unique marketing strategies to regain this customer base.

After launching a new website with an emoji url, Coke Spain looks to combine Coca-Cola, Coke Zero, Diet Coke and Coke Zero Zero (caffeine-free Coke Zero) under one unifying red can. Each can will feature a variant of the red encasing with splashes of color to distinguish what level of sweetness is inside.

At press time, it was unclear if the designs will be a global initiative.