What is Adidas best-selling shoe of all-time? It’s the iconic Stan Smith.
According to the brand’s 268-page annual report for 2014, the shoe has sold 40 million pairs since its retail debut. And, has enjoyed a bit of a resurgence as of late, following its return to stores last January in a slew of new colorways and collaborations.
Although there’s no denying the attractiveness of the Stan Smith, 78% of Adidas’ sales in 2014 came from new models that debuted that same year — including the Pure Boost and SL Loop Runner. The ZX Flux alone sold 3 million pairs.