Kanye West covered the August 2014 issue of GQ, but with the rapper being the constant focus of headlines, the mag drops a behind the scenes clip from the shoot.

In it, Ye works with GQ creative director Jim Moore to create just the right look for his cover shoot, spending what Moore says was “an intense” eight hours together, scouring 60 racks of clothing.

Ye narrates, as he describes what it takes to make his mark as a creative.