Muhammad Ali

Under Armour has signed its latest athlete, boxing legend Muhammad Ali.

According to, the 73-year-old inked a multi-year sponsorship deal with the sportswear brand, which includes a line bearing the boxer’s likeness.

Under Armour says they will launch a “lifestyle apparel” line inspired by Ali next month, which will include his likeness and motivational phrases. Additionally, it will use photos of Ali in marketing campaigns.

Stay tuned…