Audio brand AIAIAI launches this visually-pleasing campaign, aptly titled “Real Booty Music,” which explores the rich heritage of bass-driven club culture where dancing and booty-shaking are key elements.

Done in collaboration with the designers OWOW, they enlist dancer Twerk Queen Louise to serve as their instrument who, in turn, contributes to the creative process, Branko ultimately produces a track powered and shaped by the dancer’s booty movements.