Adidas Basketball introduced the first signature shoe for Damian Lillard earlier this month, the D Lillard 1.
Released in a trio of colorways, here’s a closer look at the Black / Red edition.
If this is the first time you’re seeing the D Lillard 1, you’ll notice the logo. It’s the NBA star’s new mark, which consists of his initials “DL,” fused together to create a “0,” which is also his jersey number. The “0” is significant because it represents the three places he’s called home: Oakland, where he grew up; Ogden, where he attended Weber State University; and current home state Oregon. Affixed to the left side of the logo is a wing comprised of three stripes, a nod to the nickname of his group of closest friends and family, the “Fly Guyz.”
As far as performance, the shoe’s midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition, as well as a TECHFIT tongue and inner booty to provide heightened comfort and fit. It also boasts a new low-cut, yet stable design, allowing for optimal mobility, comfort and versatility on the court.
The D Lillard 1 is available now at adidas and Foot Locker for $105 USD.