Adidas he rolled out a new series called “Sport 15,” which will feature athletes such as DeMarco Murray, Jimmy Graham, John Wall, Joakim Noah, Damian Lillard, Derrick Rose, Sammy Watkins and Andrew Wiggins, as part of its long-term investment in sports and growing its North American business.

It begins with a 60-second hero spot called “Take It,” which debuts online before airing during NBA All-Star Saturday Night on TNT.

adidas’ Sport 15 film series brings to life what can happen in a split moment in sports. It looks at the unique role sports play in our culture where every moment is a chance to redefine yourself and create something new for you or your team.