Kanye West and Adidas Originals officially unveiled their collaborative effort on Thursday (Feb. 12), dubbed Yeezy Season 1. Now, if you missed it, the brand offers up the official visual reveal.
“I chose to partner with Adidas because, as you will experience today, Adidas is a brand that enables creatives to create,” Kanye explains at the video of the clip. “Boost is the industry-leading technology and I had to use the best innovation. This is Yeezy Season 1.”
For Autumn/Winter 2015, Ye introduces a collection of apparel and footwear that “cherishes universality and timelessness,” adidas describes. And West himself, says is the world’s first “solutions-based.”