Inside Jordan Brand’s NBA All-Star Weekend Space: Pearl Pavilion

By Jay Casteel  |  02/13/2015

With NBA All-Star Weekend underway in New York City, Jordan Brand kicks off the festivities by celebrating its 30th anniversary with the opening of a space designed specifically for the occasion.

Dubbed the Pearl Pavilion, the experiential space showcases 30 years of the brand, highlighting epic and defining moments throughout Michael Jordan's career and providing the opportunity for fans to step into his shoes to emulate some of his iconic last shot moments.

Famed footwear designer Tinker Hatfield and Jordan's Howard "H" White were on-site for the exclusive unveil, while Jordan Brand athlete Carmelo Anthony stopped by to visit the space prior to Pearl Pavilion opening to the public.