In support of NBA superstar Stephen Curry’s first signture shoe with Under Armour, the Curry One, the brand introduced it’s all new ad spot this week, dubbed “Charged By Belief.”
Narrator Jamie Foxx tells the story, using Shakespeare as a starting point.
“Onto the stage of ‘mere players’ enters Stephen Curry…the Patron Saint of Underdogs, the game’s new creative genius, the league’s most unguardable player. And, just like Jamie Foxx says, Stephen’s about to write his own story,” describes the brand.
The Under Armour Curry One is available now at Under Armour retailers nationwide and online.