Despite the controversy over his recent media antics, Seattle Seahawks running back Marshawn Lynch will not be fined.
According to ESPN.com, the NFL said the star running back complied with his obligation to attend all required media sessions at the Super Bowl, so the league has opted not to fine him.
Lynch came to media day last week, sitting for five minutes with reporters and offering some variation of “I’m just here so I won’t get fined” as his answer. The following day, he said “You know why I’m here,” in response to questions. He left again after 5 minutes. Then, on the final day, Lynch gave a brief statement, but again did not answer questions.
Additionally, the NFL has chosen not to fine him over its apparel policy after wearing a cap from his Beast Mode line during media sessions. Since it was made by and given to him by an NFL licensee, New Era, and was in team colors, it was permitted.
Lynch’s Beast Mode brand garnered more than $3 million in equivalent ad time exposure from three hats in media appearances and a Saturday Night Live spoof, according to Front Row Analytics, a sponsorship evaluation firm.
Lynch led the NFL with 17 touchdowns this season and finished fourth in rushing with 1,306 yards.