The NFL and GoPro announced a major partnership this week, which will bring hockey fans closer to the action on the ice than ever before.
Beginning with this weekend’s NHL All-Star events, including the Skills Competition and All-Star Game, the league will use GoPro cameras to deliver viewers never-before-seen perspectives of the game.
Using the action-sports cameras, fans will get real-time footage in the live broadcast of the All-Star events and NHL in the future.
“GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game,” said Bob Chesterman, NHL Senior Vice President of Programming and Production. “As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans.”
“This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA’s progressive thinking, added Todd Ballard, Senior Director of Lifestyle Marketing at GoPro. “Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they’ve never seen before, from players and officials to in-goal and rink side.”