Adidas unveiled this week its limited edition Black History Month Collection, inspired by NBA legend Kareem Abdul-Jabbar.
Rach shoe model and specialty packaging features sepia tones, inspirational quotes and details that provide a vivid journey through the four most important eras of Kareem’s legendary and record-breaking career.
“I was very fortunate to have African-American role models and pioneers I could identify with and learn from as I forged my career in basketball and my personal journey in life,” said Abdul-Jabbar. “Every success I’ve had is due to countless hours of hard work physically and mentally, and I’m proud to tell that story and inspire the next generation of role models as we celebrate the accomplishments of African-American leaders next month.”
The collection features four Adidas silhouettes, including the Crazy 8, the J Wall 1, the D Rose 5 Boost and D Lillard 1.
Adidas athletes will debut the collection during the Martin Luther King Jr. Day games and wear them in select games throughout February to celebrate Black History Month. A portion of the proceeds from the Collection will be donated to Kareem’s Sky Hook Foundation, which improves the lives of underprivileged youth.
The Adidas Black History Month Collection will be available at adidas.com with the Crazy 8 ($110) launching January 23, J Wall 1 ($115) and D Rose 5 Boost ($140) on January 30, and D Lillard ($105) on February 6.