Toronto Raptors logo

After launching its “We The North” campaign earlier in the year, the Toronto Raptors officially unveiled its all new logo last week.

The new mark features a circular shield with a ball torn by the unmistakable attack of a Raptor. It was launched with a video for fans that proclaims “We The North is our battle cry and this is our shield”… and will be introduced in time for the 2015-16 NBA season.

“Last year during the playoffs, ‘We The North’ became a rallying cry for this team, and all of our fans,” said Raptors President and General Manager Masai Ujiri. “Our new logo represents that attitude and will be an important part of our identity starting next season.”

The logo will feature the team’s primary colors of red, black, white and silver with an alternate version in black and gold. Team merchandise featuring the new Raptors logo will be in stores next Fall, prior to the start of the NBA season.

The logo was designed by Sid Lee, the same creative services agency that developed the “We The North” campaign. Drake was not involved, as some believed.