Long-running lifestyle brand RVCA taps Compton rap star YG for a collaborative capsule collection, celebrating Los Angeles culture.
The rapper worked alongside the brand’s design team to create a collection that express his creative interests, while defining RVCA’s identity and attitude.
“I’m excited to unveil the new collection I designed with RVCA,” said YG. “It’s the perfect blend of their street style and my own L.A. look. Each piece was inspired by the City of Los Angeles; which is where I grew up and what defines me as an artist. The collection makes the West Coast lifestyle accessible to everyone, hope you guys love it as much as I do 4hunnid!!!”
The lookbook, shot by famed photographer Mike Miller, features YG rocking pieces from the collection on Los Angeles’ famed Venice Beach, including pocket T-shirts, red-colored button-ups and flannels, hoodies and chino pants, among other items.
The collection hits PacSun stores in mid-January, but will also be previewed during Agenda Tradeshow in Long Beach, CA on January 5th 2015.