The Verge recently sat with WorldstarHipHop founder and CEO Lee O’Denat, better known as Q. Watch as Q discusses the beginnings of his media empire, the direction of the site’s content and how he’s always done it on his own terms.

“(We’re finally able to) take control of our sound, our culture… With technology today it’s an even playing field,” he says. “I was one of the first guys to tell advertisers no net-10, no net-30. I want my money upfront.”