Nike CEO Mark Parker sat down with Bloomberg last week after the brand’s Nike Women Innovation Summit in New York, where he discussed the women’s sports market and advances in manufacturing technologies.

With women becoming are one of the fastest growing sectors of their consumer base, he says explains how Nike plans to further its reach into the market with the sponsorship of pro athletes like Skylar Diggins, as well as others beyond traditional sports.

Parker also touched on Nike’s heavy investment in social media and sports apps, and much more.