Mountain Dew x NASCAR Dale Call

For Super Bowl XLVIIV this past February, Mountain Dew rolled out a memorable commercial, featuring NASCAR star Dale Earnhardt Jr. called the “Dale Call.”

The hilarious ad spot, which has been running all year, featured two hunters who are quietly stalking their kill. One uses his duck call… but the other breaks out something unique: the “Dale Call” — which summoned Dale Jr.¬†Fans were amused by the Dale Call, and wanted their own, so Mountain Dew decided to give them what they wanted.

DEW and Dale Earnhardt Jr. fans can now purchase a “Dale Call” at NASCAR.com, on-track and via select online retailers.