Nike Named “World’s Most Valuable Sports Brand”

By Staff  |  10/07/2014

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Forbes unveiled its "Fab 40: World's Most Valuable Sports Brands" list for 2014 on Tuesday (Oct. 7)... and it's Nike that reigns supreme.

The company is worth an estimated $19 billion this year, up $1.7 billion more than in 2013. It controls 62% of the U.S. athletic footwear market, including the Jordan brand.

Behind Nike is ESPN with an estimated brand value of $16.5 billion. According to Forbes, the Walt Disney-owned network will generate some $4.5 billion in operating cash flow this year and commands the highest average monthly affiliate subscriber fee, $6.04.

Nike's biggest competitor, Adidas, lands at #3 on the list with a brand value of $5.8 billion, despite repeated injuries by their biggest signee, Chicago Bills star Derrick Rose, who signed with the company in 2012 to a 13-year $185 million deal, the biggest ever.

UK sports channel, Sky Sports, lands at #4 with a brand value of $4.5 billion; and Under Armour rounds out the top 5 with a $4.1 billion brand value, after overtaking Adidas in 2013 to become the second-largest sports apparel brand in the U.S., representing 14% of the U.S. market.

Other recognizable brands on the list includes Reebok at #6 with $880 million, and the UFC at #10 with $440 million.

The Forbes Fab 40 also breaks down the most valued sports events, teams, and players. See the full breakdown at