Footaction continues their “Style Means” video series, following the first installment with YG, the latest is producer Hit-Boy.

In the clip, cameras hang with the young talent over the course of a day, from the studio to a photo shoot for Footaction, and finally, a night out popping bottles with friends. Hit-Boy also talks about his own brand, his relationship with music and why being style conscious is so important in the world of entertainment.