Victorinox Swiss Army CEO Talks INOX Timepiece Detailing

By Rob Lee  |  09/15/2014

Having recently approached a milestone of 130 years of quality craftsmanship, Victorinox Swiss Army continues their run of excellence with the release of their newest timepiece, dubbed the INOX. In partnership with the FDNY for "Firefighters for Life", the brand held an launch event launch in NYC, where several extreme tests were performed on what they call the new "companion for life", demonstrating it's durability and resilience.

During the event, we spoke to Victorinox Swiss Army Timepieces CEO Alexander Bennouna about the detailing and quality behind the INOX, as well as the traits it borrows from the classic Swiss Army knife and ideal customers.

Words by Miz Kane (@audiofashion)