Although tech snobs have criticized Apple for the lack of innovation since the passing of Steve Jobs, the tech giant continues its popularity with consumers.
Since the iPhone 6 reveal last week, customers were out in droves, pre-ordering the next-generation Apple smartphone in record numbers. According to reports, a record 4 million first-day pre-orders were logged, double the number for the iPhone 5 two years ago. So, buyers will have to wait until next month to get them.
Apple says demand has outstripped supply of the new iPhone 6 and iPhone 6 Plus, which feature larger screens and longer battery life. Deliveries of pre-orders will begin on Friday (Sept. 19) and will continue through October.
When the iPhone 5 dropped in Sept. 2012, around 2 million pre-orders were received the first 24 hours after it went on sale. Then, it sold 5 million in the first weekend.