With the demand for Cleveland Cavaliers tickets at an all-time high, thanks to the return of LeBron James, the team announced Friday (Sept. 12) that it would sell single-game tickets through a monthly lottery system… to give all fans a chance to see the team play reports ESPN.
“There was an internal desire to make sure we could get as many different fans in to see our games as possible,” Cavaliers CEO Len Komoroski said. “These fans have been with us for the good times and the bad and we want the tickets in their hands instead of the brokers, who are going to buy them with the intention of taking them, reposting them and selling them for a profit.”
On Sept. 26, the Cavs will start taking names from fans who want to be entered into the lottery. The team have set aside around 50,000 tickets to sell on a single-game basis, coming out to roughly 1,200 per game to the lottery.
The way is will work is as follows: During the first week of each month, fans whose names come up will have 12 hours to choose which game during the next month they want to attend. Each winning fan will be able to purchase up to six tickets. The price of the tickets is variable depending on the opponent, but team officials said the average price of this season’s tickets matches the average price of the top tier of seats from last season.
The lottery will be available for all fans, even out of towners.