Sports equipment maker Riddell announced Tuesday (Aug. 26) the introduction of their brand new football helmet: the SpeedFlex.

The new helmet reduces impact force transfer to the athlete by selectively adding flexibility to key helmet components. It also features improved sightlines, a new ratchet-style chinstrap attachment system and a modern design. According to a press release, its design was built on more than 2 million points of data captured from Riddell’s head impact monitoring technologies… in an effort reduce impact and comfortability.

The Riddell SpeedFlex releases in September.