Despite some un-favorable reviews about the audience it was trying to reach, Teenage Mutant Ninja Turtles sliced off $65 million at the weekend box office to land at #1.
The 2014 reboot features Megan Fox alongside computer-generated renditions of the pizza-eating ninjas. According to Paramount, the film drew in men who fondly remembered the 1980s and ’90s franchise and youngsters familiar with a newer Nickelodeon animated TV series.
“It’s odd when you have 25- to 35-year-olds and then 7- to 12-year-olds really excited about the same film,” Megan Colligan, Paramount’s head of domestic marketing and distribution, told the AP. “The teen audience was actually the one that wasn’t as familiar with the property, so we put a lot of focus on teens. I think we did a great job of getting them out there to see the film, which is so fun, refreshing and unique.”
In at #2 is Marvel’s Guardians of the Galaxy, earning over $41 million in its second weekend, while Scarlett Johansson’s box office hit Lucy rounds out the top 5 with $9.3 million this weekend and a domestic total of $97.3 million.
Aside from TMNT, the other wide releases at the box office were the Warner Bros. disaster film Into the Storm, which opened in third place with $18 million, while the Disney drama The Hundred-Foot Journey, starring Helen Mirren, arrived in fourth place with $11.1 million. Universal’s dance sequel Step Up All In opened at #6 with $6.5 million.
That’s a wrap for this weekend. This upcoming week, look out for the release of The Expendables 3, the fantasy drama The Giver and the comedy Let’s Be Cops, starring Damon Wayans Jr. and Jake Johnson.
This weekend’s top 10 is as follows:
1. “Teenage Mutant Ninja Turtles,” $65 million.
2. “Guardians of the Galaxy,” $41.5 million.
3. “Into the Storm,” $18 million.
4. “The Hundred-Foot Journey,” $11.1 million.
5. “Lucy,” $9.3 million.
6. “Step Up All In,” $6.5 million.
7. “Hercules,” $5.7 million.
8. “Get on Up,” $5 million.
9. “Dawn of the Planet of the Apes,” $4.4 million.
10. “Planes: Fire & Rescue,” $2.4 million.