Dodge taps comedians/actors Craig Robinson and Jake Johnson for a series of ad spots for the 2015 Dart called “Don’t Touch My Dart.”
Before it launches on TV this week, here’s a first look at a trio of commercials featuring the actors.
The campaign follows two neighbors — Robinson who owns a new Dodge Dart and Johnson, who wishes he did. Throughout the clips, the duo act out a storyline of pride, respect and envy.
For more on the campaign, visit DontTouchMyDart.com.