@NBA added to official game ball.

The NBA announced Thursday (July 31) that it has added its social media handle (@NBA) to the official Spalding game ball.

“@NBA” appears right under the words “official game ball,” becoming the first league to feature social media literally into the players’ hands.

“We have a young, tech-savvy fan base,” Melissa Rosenthal Brenner, the league’s senior vice president for digital media, said. “This acknowledges our commitment to being part of the conversation.”

According to ESPN, Brenner says between Twitter, Facebook, Instagram, Tencent and Sina, the league has grossed a total of more than 660 million fans engaged on social media.

The official game ball has been made by Spalding since 1983.