World Cup Breaks Records On TV, Social Media

By Staff  |  07/14/2014

Adidas Brazuca, official match ball of the 2014 FIFA World Cup in Brazil

The 2014 FIFA World Cup finally came to a close Sunday (July 13) with Germany taking the "W" with a single goal... the nation's fourth World Cup title and first since 1990. It also broke records.

According to reports, the match produced the highest World Cup ratings for ESPN networks and ABC on record.

It drew 17.324 million viewers on ABC with an average rating of 9.1. That marks the most-watched men's soccer final ever for the Disney-owned properties and the third-most-watched soccer game ever in the U.S. Both ESPN and ABC saw a 39% jump in viewership over the 2010 World Cup and up 96% over the 2006 World Cup.

The only two matches to earn a higher overnight than yesterday's final were from World Cup 1994 in the United States -- Final: Brazil vs. Italy (12.8) and Round of 16: USA vs. Brazil (10.4).

In addition to TV viewership, it also produced a record number social media engagement on both Facebook and Twitter posts.

According to Twitter, there were a record 618,725 tweets per minute at one point during Germany's 1-0 win, outpacing the 580,166 tweets-per-minute peak during Germany's 7-1 semifinal victory over Brazil.

Overall, there were 32.1 million tweets about the game sent during the telecast, Twitter said, or about 3.5 million shy of the record 35.6 million generated during Germany's drubbing of Brazil.

On Facebook, the World Cup final was the most-discussed sporting event ever... with an estimated 280 million interactions (likes, posts and comments) from 88 million users about the game. That's roughly 35 million more interactions than the record 245 million established during the 2013 Super Bowl, Facebook said.

The monthlong World Cup generated 3 billion Facebook interactions overall.