Jordan Brand rolls out a new TV spot this week featuring New York Yankees legend Derek Jeter, who is currently playing in the last season of his career. In the spot, dubbed “RE2PECT,” a number of notable individuals tip their hat to the Captain — including Rudy Giuliani, Jay-Z, Joe Torre, Mariano Rivera, Carmelo Anthony, rapper Action Bronson, skater Eric Kosten, Spike Lee, Jeanie Buss and Phil Jackson, among others.

Jeter was the first Jordan Brand-endorsed baseball athlete when he was signed in 1999. And, other than Michel Jordan, he’s the brand’s longest-tenured athlete.