Adidas announced Wednesday (July 9) its latest innovation in fitness — a workout training device, dubbed the FIT SMART.
Part of the brand’s miCoach platform, the wearable device was introduced at the Wearable Technologies Conference 2014 in San Francisco by Paul Gaudio, general manager of digital sports at adidas.
“We are always working closely with athletes to understand their needs and bring meaningful performance innovation that helps them be their best,” he said. “FIT SMART is the next step in making elite level sports science and wearable technology available to every day athletes and people who are just looking to look and feel better.”
FIT SMART marries a clean and simply design with an intuitive user experience, helping measure heart rate, calories, pace, distance and stride rate, all from the wrist.
It features a soft touch silicon strap; a distinct LED light array, providing at-a-glance visual guidance on the user’s current workout intensity presented in color zones: blue, green, yellow and red. Vibration and visual prompts provide feedback and coaching, so the user can make the most out of every workout.
It also stores up to 10 hours of workout data and syncs with the miCoach platform using Bluetooth Smart via the miCoach Train and Run app on the user’s mobile phone. From the app the user can customize wristband settings as well as access hundreds of free training plans created in partnership with the elite coaches at EXOS.
The Adidas FIT SMART will be available in late August in either black or translucent white for $199 USD.