Although the Minnesota Twins are having a dismal season, being nine games below .500 so far, the franchise rolled out a new feature at Target Field that has fans excited — self-serve beer stations.
The Twins’ stadium is the first MLB stadium to offer the beer machines, which lets fans decide just how much beer they want. Called DraftServ, the stations were created in a partnership between concessionaire Delaware North and Anheuser-Busch.
“It’s a way to engage with the customer and allows the fan to have greater control of what they’re drinking,” Jerry Jacobs Jr., principal of Delaware North, said in a statement.
Fans attending Twins games can go to a cash register, show their ID and preload a $10 or $20 card. For the upcoming All-Star Game, a $50 card will be available. They can then scan the card at the machine and can choose between four beers and regulate how much they want to have poured.
Bud and Bud Light will cost 38 cents per ounce, while Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale will cost 40 cents per ounce.
There’s a limit though. Customers can only pour up to 48 ounces of beer every 15 minutes.