RICOH held their official launch in Los Angeles last week, introducing their new THETA 360 camera at an event at Downtown L.A.’s Kim Sing Theatre. The night’s festivities played host to industry insiders, photography enthusiasts and charming Lolita girls, all whom had the unique opportunity to shoot their own 360° photographs.

Traditional Japanese Taiko drummers, DJ Morse Code, and 16-bit video game musician Omodaka provided the sounds for the evening. Click here to see images captured live from the event.