Kanye West

Kanye West took to the Wireless Festival stage in London Friday night (July 4), during which he took a break to deliver one of his familiar rants.

During his nearly eight-minute rant, Ye yet again went off about not being embraced by brands like Nike, Louis Vuitton, and Gucci… because he’s a Black man. Surprisingly, fans booed him.

“How many people wanna contribute something to the world?” he said. “I know ya’ll might have seen some of my interviews and see me on TV, but what I was saying the whole time is — I’m not particularly angry or anything like that. They taking the idea of celebrity and trying to make me seem like I’m stupid or something. You know, when I take these meetings and sh*t, people will talk to you like you stupid or something. I’m not gonna call no names out, I’m not gonna mention Nike or nothing like that. I’m not gonna say no names or anything. But, if you a creative and you wanna create and you just wanna create more, this is exactly what I’ve been fighting for. So, if you hear me talking about Louis Vuitton or the Gucci Group or anything like that, I’m not dissing Louis Vuitton. I’m not dissing the Gucci Group and sh*t. I’m just saying don’t discriminate against me because I’m a Black man or because I’m a celebrity and tell me I can’t create and not feel. You know damn well, no Black guys or celebrities making Louis Vuitton nothing. They let Pharrell make those glasses, and we liked ’em right? They let me make those shoes and we liked ’em right? They said, ‘No, no, no n*gga. Not no more. That’s too much.’

“That’s why I got this f*cking mask on,” he added. “I ain’t worried about saving face. F*ck my face. That sounded wrong. Pause. They finally got a headline. But, f*ck whatever my face is supposed to mean and f*ck whatever the name ‘Kanye’ is supposed to mean, it’s about my dreams.”